For a company that started from scratch in the early eighties to venture into the non-invasive medical imaging space, Esaote’s story is quite unusual, to say the least. Back then, non-invasive medical imaging was rather, an uncharted territory, from both business and innovation standpoints. However, that did not deter Esaote vision to bring out positive effects on people’s quality of life and contribute to life-science progress. The company was all set to focus on building non-invasive products and solutions based on ultrasound, dedicated MRI, and, later on, Medical IT. In these last forty years, Esaote has steadily grown to become one of the main imaging players in its market by keeping to the vision that was conceived at the foundation.

Today, Esaote is one of the six largest ultrasound system manufacturers in the world by volume, with more than 130,000 portable and cart-based units installed globally. “In the path that we have been running so far, we learned that both innovation and responsibility represent the same concept. They revolve around the capacity to find new answers by taking actions that look ahead in the future. Our vision is—More in Less,” says Franco Fontana, the CEO of Esaote. In addition to their scientific and clinical advances, Esaote has always focused on coming up with flexible systems with a high degree of configuration that adhered to users’ preferences. This turned out to be an aspect that its customers appreciated most as distinctive Italian style and design.

While the market experiences a robust growth driven by advances in image quality, technologies such as AI, as well as miniaturization, the ultrasounds space has evolved in the past decade and adopted in more specialty departments such as point of care, breast, neurosurgery, vascular, urology and even veterinary. “Innovation must be flexible to succeed in the changing healthcare environment: just remember that it was an Esaote ultrasound system that was first sent into orbit on the NASA Space Shuttles,” prides Fontana. With an outlook and appreciation to innovation, Esaote has invested into AI applications that exploit technologies such as deep learning algorithms to reshape workflows, improve the speed and accuracy of images’ analysis while reducing variability among users.